1Why Does It Matter?

In places like Boulder County, Colorado and Sonomoa County, California, anti GMO groups already have succeeded in pushing for a ban on GMO crops, and beyond that several food giants have agreed to eliminate GMO ingredients from their products. Many GMO critics have recently aired their concerns about he Arctic Apple. Not only is it housing altered and questionable genes, but how will people know if their apple slices are still fresh, when they don’t turn brown?

Dana Perls, the senior food and technology campaigner with environmental nonprofit Friends of the Earth has said “This apple is understudied, unlabeled, and unnecessary,” she continued, “It’s only a matter of time before consumers realize they’re being falsely marketed to … And then there will be an uproar.”